DBS Bank (Hong Kong) has launched DBS EASY, a first-in-market equities assistant designed to empower investors by providing seamless access to stock information and investment management via WhatsApp.

Key features of the assistant – which is accessible to all investors, even non-bank customers – include a personalized stock watchlist and price alerts, which will notify users via WhatsApp when target prices are met, and a chatbot to provide latest price performance of the Hong Kong and US stock markets, allowing clients to track price movements with intuitive commands.

Furthermore, the assistant offers, the bank says, comprehensive stock information and provides stocks and markets' insights and analysis, including target prices and ratings, supported by the bank's research reports.

In recent weeks, the Hang Seng Index (HSI) has exhibited notable volatility, the bank notes; and this recent volatility “emphasizes the critical need for investors to stay informed and adaptive, making DBS EASY an invaluable asset in today's fast-paced investment landscape”.

Belinda Hsieh, the bank's head of treasures investment product and advisory for consumer banking group and wealth management, adds: “By harnessing the power of WhatsApp, we are providing investors with a powerful tool to navigate the complexities of today's markets with ease and confidence.

“As we look ahead, the recent market consolidation presents opportunities for investors to invest in quality stocks. This enhances the investment management experience, and the innovative chatbot redefines how users manage their stock investments effortlessly and navigate the fast-evolving markets effectively.”